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Lumen Apparel
A direct-to-consumer clothing brand scaled paid social profitably and cut its blended cost per acquisition nearly in half.
Paid AdsSocialContent & Email
4.6x
Blended ROAS
-47%
Cost per acquisition
+38%
Repeat-purchase rate
The challenge
Lumen was spending heavily on Meta but couldn't break past a 1.8x ROAS, growth meant losing money on every order.
What we did
- ✓Rebuilt the creative engine around UGC and motion ads
- ✓Restructured campaigns for clean signal and testing
- ✓Layered in email + SMS flows to lift repeat revenue
The results
4.6x
Blended ROAS
-47%
Cost per acquisition
+38%
Repeat-purchase rate
★★★★★
“Finally an agency that speaks in revenue, not impressions. Our ROAS went from 1.8x to 4.6x.”